Hellmann's Shoe Shiner

The Nike Air Force 1 is the world’s most popular sneaker, but it has a tiny, huge problem: its soles turn yellow. But not just any yellow. Mayo yellow. With its brand-new shoe shiner, Hellmann’s comes to the rescue once again, this time, not saving your lunch, but your kicks.

Client

Hellmann's

TEam

Francesco Cabassi, Stella Giudici

Year

2025