Hellmann's Shoe Shiner
The Nike Air Force 1 is the world’s most popular sneaker, but it has a tiny, huge problem: its soles turn yellow. But not just any yellow. Mayo yellow. With its brand-new shoe shiner, Hellmann’s comes to the rescue once again, this time, not saving your lunch, but your kicks.
Client
Hellmann's
TEam
Francesco Cabassi, Stella Giudici
Year
2025