HELLMANN'S SHOE SHINER
Client
HELLMANN'S MAYONNAISE
Year
2025
Credits
FRANCESCO CABASSI
STELLA GIUDICI
Info
The Nike Air Force 1 is the world’s most popular sneaker, but it has a tiny, huge problem: its soles turn yellow. But not just any yellow. Mayo yellow. With its brand-new shoe shiner, Hellmann’s comes to the rescue once again, this time, not saving your lunch, but your kicks.
