Extra Unstuck

As Extra supports teens’ mental health, it challenges the stigma around braces. Most teenagers see braces as a cage for their confidence, and on top of that, they’re not allowed to chew gum. Extra Unstuck breaks the mold with a braces-friendly gum that celebrates self-expression.

Client

Extra

TEam

Francesco Cabassi, Stella Giudici, Gladis Cabrero Castillo

Year

2025